Online Marketing & Brand Training for Smart Tourism & Hospitality Managers.

15 Topic Ideas to fill-up your Social Media Content Calendar

15 Ideas to create variety and spark engagement on your Instagram & Facebook Posts posts.

Is your Tourism Establishment’s Website ready for Alexa? – Voice Search

  Is your Tourism Establishment's Website ready for Alexa? - Voice Search #mondaymarketingminute - the easiest way to start incorporating voice into your online marketing strategy would be to add a QnA Section to your Website. ūü§Ē - Think about the type of...

Ways to Increase Direct Bookings for your Boutique Hotel ‚Äď Tip #8

I have noticed how few Boutique hotels actually use the power of social media and it pains me sometimes. We live in such an amazing age - where marketing to your guest is something you can do 24/7 - 365. No need for expensive TV or radio ads. No need to...

Ways to Increase Direct Bookings for your Boutique Hotel ‚Äď Tip #7

It's very easy to get FOMO when it comes to what Social Media Platforms works best for your Boutique Hotel. You are scared that you might be missing out on a great marketing opportunity if you don't use this or that platform. With today's social media...

Are you ready to embrace the digital marketing revolution?

Ready to play it big & utilize the amazing tools available to you to increase your own website's bookings?

Having spent 17 years in the digital marketing & web development industry, I have worked with various different companies in various different fields of expertise.

It was in 2009 when I started working with a client in the process of declaring the Magaliesberg  Biosphere that my interest took more of a direct route. Chatting with various people within the tourism industry I learned more about the struggles they face running their establishments. This got my creative juices running & my mind looked for ways in which technology & my field of expertise could help solve their problems.

I started working closely with our local Tourism Associations, attending their meetings, building their website and listening to the needs and struggles of their members when it came to marketing their establishments & services online.

In 2015 I started working with one of South Africa’s Biggest Outdoor Activities companies. Applying my knowledge to help them solve a big headache for their company. They had an amazing website, but, like many of my clients at first, their website was just a big blob of nothing. It did not do anything for them and was not generating bookings.

Flash forward 2 years, still working with them, and now I have reversed engineered this process. Tested it with various other establishments with the same great success! In the process finding my true passion again for travel, tourism, and conservation. 

In 2016 I decided to sell my Web development Company & focus solely on Online Marketing Training tailored to the needs of the Tourism & Hospitality Industry.

And so Falstar Media was born…

My mission is to help Tourism Establishments seize the marketing opportunities that online platforms offer them. Taking control of their online marketing & in doing so generating more direct bookings & decreasing commission fees!


Book a 15 min FREE Consultation Session via Skype 

Have specific questions you’de want answered?

Want to find out how I¬†can help your establishment’s online marketing?

After listening to a presentation Sumari gave at our local Tourism Association meeting I was so impressed with the results she generated for them. Our CEO was a bit skeptic at first and wanted to see progress, measurable progress. He gave her 3 months to show us if she can increase our Direct Online Bookings.

The results were astronomical! Bookings via our website grew and are still growing with each day!

Sumari brings new and fresh ideas & keeps us in the loop with what is happing with online marketing when it comes to the Tourism Industry.

With her background in various different discipline within design, development, and marketing she truly knows how to holistically bring them all together to help us reach and surpass our marketing goals. Plus the fact that she gives us measurable feedback and statistics makes for a very happy CEO and CFO.

It‚Äôs now 2 years down the line and we are still impressed with working with Sumari.¬†” Marisa Erasmus

Sales & Marketing Manager, Mankwe GAMETRACKERS

Grow Your Instagram Followers!

Download my FREE 3 Month Social Media Content Calendar

90 Days worth of Instagram & Facebook post ideas.

This is a PDF Document that gives you an example of what the next three (March-May 2019) months of can be for your Social Media.

It gives you a prompt for every day that allows for variety and consistency. I even worked in all the public and school holidays for South Africa ‚Äď taking the brunt of batch planning off your plate.ūüėČ

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