Having spent 17 years in the digital marketing & web development industry, I have worked with various different companies in various different fields of expertise.

It was in 2009 when I started working with a client in the process of declaring the Magaliesberg  Biosphere that my interest took more of a direct route. Chatting with various people within the tourism industry I learned more about the struggles they face running their establishments. This got my creative juices running & my mind looked for ways in which technology & my field of expertise could help solve their problems.

I started working closely with our local Tourism Associations, attending their meetings, building their website and listening to the needs and struggles of their members when it came to marketing their establishments & services online.

In 2015 I started working with one of South Africa’s Biggest Outdoor Activities companies. Applying my knowledge to help them solve a big headache for their company. They had an amazing website, but, like many of my clients at first, their website was just a big blob of nothing. It did not do anything for them and was not generating bookings.

Flash forward 2 years, still working with them, and now I have reversed engineered this process. Tested it with various other establishments with the same great success! In the process finding my true passion again for travel, tourism, and conservation. 

In 2016 I decided to sell my Web development Company & focus solely on Online Marketing Training tailored to the needs of the Tourism & Hospitality Industry.

And so Falstar Media was born…

My mission is to help Tourism Establishments seize the marketing opportunities that online platforms offer them. Taking control of their online marketing & in doing so generating more direct bookings & decreasing commission fees!