Ask yourself: Is my site responsive?
One of the first aspects you want to look for when it comes to increasing your boutique hotel’s direct bookings is – how does it display on mobile devices. Your website is the cornerstone of your digital marketing strategy.
With a growing number of guest making their bookings online you want to make sure that your website displays well on mobile devices.
Are there the pieces of your site that get cut off and your guest needs to scroll right or left to view it?
Is there text overlapping that makes for difficult reading?
Is the page far too long and your guest has to scroll and scroll and scroll to get the info they want?
Is the information readable font size for a smaller screen?
Does your site load within 3 seconds on a mobile device?
If you answer yes to these questions then you are well on your way to increase your direct bookings.