The Importance of Reviews
Make sure to add reviews from your past guests’ on every page of your site. If you can add a profile image of your guest. Not only will this create more amazing content for your site. It will also help future guests decide whether or not to book with you. Guest like to read 6-12 reviews before they make their bookings. About 53% of guest won’t even consider booking if you don’t have any reviews online.
So use reviews to your advantage and place them strategically throughout your site i.e.: just before the BOOK NOW button, on the home page, on your rooms page and even on your Contact Us page. I would go so far as to say add a new Review with every post you make on your blog/latest news page.