10 Online Contest Ideas for Tourism Product Owners

10 Online Contest Ideas for Tourism Product Owners

One of the easiest ways to promote your Lodge or Activities company is running a contest on your chosen social media platforms.

The trick part is figuring out what to do or where to start. You want to run a contest that gets your audience excited to engage with your brand.

You also don’t want to run a contest of the bat with no strategy as to what exactly you want to achieve.

A contest can give you massive results that don’t always have to do with getting more bookings. So let’s get the groundwork in place.

First off you want to ask yourself the following 4 Questions:

  1. What must this competition achieve – what is the end goal?  As I mentioned before your goal doesn’t have to be to get more bookings – ultimately yes that is what you want. But you can make the goal to increase the amount of followers on Facebook to consist of more people who fit your IGA. You can have a end goal that increases the traffic to your website and sign-ups to your newsletter.
  2. Who will this contest be aimed at? Who is your target audience?  
  3. What will be the prize? – Logistics around the prize – How will you announce the winner? How will you get the prize to them?
  4. What are the T&C’s? – How long will the contest run? How will you pick the winner? 

Once you have sorted out these 4 out and source all necessary info we can move on to the fun part! What type of contest will you be running.

Here are some fun ideas to get your creative mojo flowing:

1. Share your adventure with us 

Ask your followers to share some of their photos of past adventures with your company on their Facebook feed and tag you in them. Or post them on your Facebook feed – although I would suggest the former as this will increase the likelihood that their family and friends will become aware of your brand.

2. Best fan sign contest 

This can get rather fun, with some really entertaining results. Ask your audience to make a sign explaining why they need to win the contest. They must then take a photo holding up their sign and post it on your chosen Social Media channel and tag you in the post.

3. Merch Selfie contest 

If you sell branded merch of your business ask your guest to take a selfie of them wearing the merch in or around your area. They can then post it on your site or on their own feed and tag you in it. The selfie with the most likes wins!

4. Photo Contest of local Landmarks

ask your guest to share their selfies at local landmarks around your establishments.

5. Favourite Hotel Food

People love taking photos of their food before they eat. Ask them to submit a photo of their favourite food they ate at your hotel. Winners can eat the same entrée for free when they come back.

6. Share your best travel tip video contest.

Participants could submit a shot video showcasing their best travel or vacation tips to your area. 

7. Name that landmark photo contest. 

Turn a photo of a famous landmark to a jigsaw puzzle. Every day, reveal a piece of the jigsaw and ask your followers to guess what the landmark is. You can do this with any topic – be it your activities, famous native animal or plant life.

8. Trivia Contest

Promote the culture and history of your area by holding this trivia contest. Ask questions about the local history of your establishment, town, province or country. You could pick a certain time period or a person and give some clues as they go along. This is a great contest if your Ideal Guest has a bit of a history obsession.

9. Scavenger hunt trivia contest

Post questions on your Facebook page for which the answers can be found somewhere on your website. This is a great way to drive traffic to your website. It’s also a great way to draw attention to your other activities, products or services.

You could post the clues on Facebook and have a lil contact form set-up through-out your website that allows them to submit the answers with their name and email. This is a great way to increase your newsletter sign-up.

10. Occasion-specific contest

For Father’s Day, ask your followers to tell you about why their dad is the best father in the world and the one with the most votes wins.

If you have your fun day calendar worked out you could run a fun day contest. i.e. To celebrate International Coffee Day we’re running a contest – post a pic of your before and after coffee selfie and tag us in your comments to win free coffee for you and a friend at our restaurant. – this could get some laughable results.

Well there you have it – 10 Ideas to get your contest going. Share some of your past successful contest with us in the comments below.

And as always – if you found this post helpful – like and share it.

It’s a SHARABLE!📢 

Was this post helpful & inspiring? Don’t keep it to yourself – SHARE IT WITH YOUR FELLOW ASSOCIATION MEMBERS!

(Just remember the more people creating content & talking about your city, province or country the more traffic and attention you get from travelers & search engines alike.)

6 Ways to repurpose 1 Video into 70+ content pieces

6 Ways to repurpose 1 Video into 70+ content pieces

One of the main things you have to remember when it comes to content is that you don’t have to focus too hard on content creation but rather on documentation.

Documenting your everyday life at your hotel, lodge or adventure company. You want to start embracing video – telling stories through video. 

As the saying goes if a picture says a thousand words then a video speaks a million. So start using your smartphone and get creative.

You can document so many stories and happenings. Especially if you have some amazing activities happening at or around your establishment. Take video, share stories on Instagram, go live on Facebook – document amazing informative pieces for IGTV. Start building a library of great video content.

“You don’t have to reinvent the wheel every day”

1. Create and Document with Video

Take for example a tour guide, what if you took the time and did a guided tour with a friend. They can record you on video through out the whole tour. Doesn’t have to be anything fancy.

First-off you can cut it up into smaller portions of 15 min each and have 4 pieces to put in a series on your website. Then you can go and cut the video up and have 12 video clips of 5 min each.



2. Transcribe Video to text

Search Engines love text so what you want to do is get your video transcribe – easy way is to hire someone on Fiverr.com – it costs about $5 and you can have it done in a day or two.

Now you have one whole article – or 4 smaller articles to go with your video on your website or 12 bite-size descriptions to go with images on your Instagram.

3. Take some HD Stills of your Video.

Scroll through your video and check out for greater still shots you can screen-grab and save to use on your social media platforms such as Instagram or Facebook.

4. Audio for Podcast

Podcasts are becoming a big player in the online marketing world so what you can do is take your video and extract the audio into a podcast – especially if you’re sharing very informative content in your video – people love listening to stories, conversations, interviews or fun facts. Once again you can always source a freelancer on Fiverr.com to extract and edit the audio for you.

A great platform to share that audio clip on is the Anchor App – it allows you to share your podcast on various platforms such as Spotify, Google, ITunes all at once

5.Create an Infographic

Now if you’re getting the hang of your canva.com account you’ll be able to create amazing infographics on their using the key facts of your 1-hour talk. You can even create 4 different infographics for each 15-minute clip. These you can share on Facebook, Pinterest, and Linkedin. You can even create mini infographics of your x12 five-minute clips to share as posts on Instagram.

6. Take great quotes for Twitter

If there are some amazing clips in your video where you feel you’re sharing something profound that will benefit or inspire your Ideal Guest then make those tweetable.

Share them as quotes on Twitter with a link back to the main article or video on your blog. Plus you can even use the quotes as part of your Social Media Content Calendar for posting on Instagram and Facebook

Now just imagine you create one such video every month or even one a week!

How fast would your content calendar start filling up?

Just remember the more you share with your Ideal Guest, the more they get to know you and trust you, the higher your chances that they’ll book with you. In this new online economy authenticity and trust is key in building long term business.

It’s a SHARABLE!📢 

Was this post helpful & inspiring? Don’t keep it to yourself – SHARE IT WITH YOUR FELLOW ASSOCIATION MEMBERS!

(Just remember the more people creating content & talking about your city, province or country the more traffic and attention you get from travelers & search engines alike.)

A really refreshing workshop and I recommended to all!

You will be truly amazed about how little you really know. And will be astounded about how insightful this workshop is.

I have more knowledge and how to go ahead with being more visible online.

Most probably one of the funnest and most insightful workshops I’ve attended.

Wéna Meintjies

Assistant General Manager, Sanbonani Resort Hotel

Really enjoyed it, I did 😉

I found the importance of the ideal client and all the nifty apps and websites really helpful.

I am now more confident when suggesting marketing ideas to our owner.

Actually excited to get into the marketing.

The Tourism Online Workshop makes you look at online marketing in a new way. You get a whole new “toolbox” of things that helps you.

Elani Theunissen

Marketing Manager, African Safari Adventures

Everything was super clear and easy to follow..

I learned so much and gained more knowledge in online marketing I did not have.

What stood out for me what the Content Creation & social media strategy.

This workshop is a really great way to expand your knowledge with online marketing in an easy way and in short 3 days.

It’s a workshop that will stick with you and help you forward for the rest of your life.

Alicha Fourie

Marketing Manager, Blue Mountain Luxury Lodge

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