Just imagine actually getting 80% of your bookings directly – no payment of over-the-top commissions, no worries about non-arrivals and cancelation fees – actually being able to have more control of the guest experience.
I know for many a small hotel or activities company this might actually feel like a far-fetched dream. In almost each and every one of my workshops I get the “Yeah, that sounds great, BUT….” remark when we discuss this topic.
“BUT … then none of the OTA want to work with us”
“BUT… then we have tour operators telling us that they don’t like it if we offer better deals… what about them?”
What about them? Are they going to bail you out if you don’t fill your beds? Can they guarantee you 80% bookings and make a deal saying they are will to work exclusively with you? Will the cover the cancelation fees for no-shows?