Falstar Media - Blog
Read our interesting topics below!
5 Ways to get more direct bookings
Just imagine actually getting 80% of your bookings directly – no payment of over-the-top commissions, no worries about non-arrivals and cancellation fees – actually being able to have more control of the guest experience.
15 Topic Ideas to fill-up your Social Media Content Calendar
15 Ideas to create variety and spark engagement on your Instagram & Facebook Posts posts.
Is your Tourism Establishment’s Website ready for Alexa? – Voice Search
Is your Tourism Establishment's Website ready for Alexa? - Voice Search #mondaymarketingminute - the easiest way to start incorporating voice into your online marketing strategy would be to add a QnA Section to your Website. 🤔 - Think about the type of...
Ways to Increase Direct Bookings for your Boutique Hotel – Tip #8
I have noticed how few Boutique hotels actually use the power of social media and it pains me sometimes. We live in such an amazing age - where marketing to your guest is something you can do 24/7 - 365. No need for expensive TV or radio ads. No need to...
Ways to Increase Direct Bookings for your Boutique Hotel – Tip #7
It's very easy to get FOMO when it comes to what Social Media Platforms works best for your Boutique Hotel. You are scared that you might be missing out on a great marketing opportunity if you don't use this or that platform. With today's social media...
Ways to Increase Direct Bookings for your Boutique Hotel – Tip #6
Your Boutique Hotel is unique and you have a unique story to share. This is why I tell my clients it is so crucial to have someone on your team that can lead your digital marketing. They understand your vision and values and know what makes you unique,...
Ways to Increase Direct Bookings for your Boutique Hotel – Tip #5
Today's tip is going to be an easy one – all you have to do is team up with the activities and accommodation establishments around you. Profitable Partnerships are a must. Even if you see them as competition remember that you each have a Unique Guest Avatar. By...
Ways to increase direct bookings for your Boutique Hotel – Tip #4
It's very important to keep your focus on your original reasons for opening up a Boutique Hotel. And, Yes, I know one of the main reasons was to make money. Why else would you start anything as ambitious and creative? True we get told, nowadays, that you...
Ways to increase direct bookings for your Boutique Hotel – Tip #3
Look at the picture on the top and then look at the picture on the bottom: Which one seems more inviting to you? The easiest way to give your hotel marketing a big boost is to make your images really tell the story of your establishment. You want to have it tell a...
Ways to increase direct bookings for your Boutique Hotel – Tip #2
Make sure to add reviews from your past guests' on every page of your site. If you can add a profile image of your guest. Not only will this create more amazing content for your site. It will also help future guests decide whether or not to book with you....
Welcome to my blog.
I'm Sumari, a tourism marketing consultant, Explorer, Furry Fluff Ball Mom, avid kayaker, passionate traveler, devoted student of the world & all it's mysteries - & all round lover of life. Join me on my journey of cultural celebration - as I explore our globe and share some of the lessons I learn along the way.
