Ways to increase direct bookings for your Boutique Hotel – Tip #3

Ways to increase direct bookings for your Boutique Hotel – Tip #3

The picture that gets a thousand bookings

Look at the picture on the top and then look at the picture on the bottom:

 

Which one seems more inviting to you?

The easiest way to give your hotel marketing a big boost is to make your images really tell the story of your establishment. You want to have it tell a story to your guest about what they can expect to experience when they book with you.

Take Disney World – they’re not selling entrance tickets – they’re selling experiences, adventures and, dreams. When someone lands on your homepage or sees your hotel somewhere online you want them to imagine themselves there.

When someone lands on your homepage or sees your hotel somewhere online would that make them want to book immediatly or do you just look like every other hotel out there? Pictures of a generic room. You want them to imagine themselves there.

Investing in a good portfolio of images could boost your traffic conversion from browsing to booking by nearly 228%!

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