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Is your Tourism Establishment’s Website ready for Alexa? – Voice Search

Is your Tourism Establishment’s Website ready for Alexa? – Voice Search

Is your Tourism Establishment’s Website ready for Alexa? – Voice Search

#mondaymarketingminute – the easiest way to start incorporating voice into your online marketing strategy would be to add a QnA Section to your Website.

🤔 – Think about the type of questions your guest would ask or have asked you in the past. Questions about what to expect traveling to your establishment, what there is to do in the area, etc. Example: “Hey Siri, are there any boutique hotels in Cape Town?” or ” Alexa what outdoor activities do they have for families in Pilanesberg?”

Ways to increase direct bookings for your Boutique Hotel – Tip #3

Ways to increase direct bookings for your Boutique Hotel – Tip #3

The picture that gets a thousand bookings

Look at the picture on the top and then look at the picture on the bottom:

 

Which one seems more inviting to you?

The easiest way to give your hotel marketing a big boost is to make your images really tell the story of your establishment. You want to have it tell a story to your guest about what they can expect to experience when they book with you.

Take Disney World – they’re not selling entrance tickets – they’re selling experiences, adventures and, dreams. When someone lands on your homepage or sees your hotel somewhere online you want them to imagine themselves there.

When someone lands on your homepage or sees your hotel somewhere online would that make them want to book immediatly or do you just look like every other hotel out there? Pictures of a generic room. You want them to imagine themselves there.

Investing in a good portfolio of images could boost your traffic conversion from browsing to booking by nearly 228%!

Ways to increase direct bookings for your Boutique Hotel – Tip #2

The Importance of Reviews

Make sure to add reviews from your past guests’ on every page of your site. If you can add a profile image of your guest. Not only will this create more amazing content for your site. It will also help future guests decide whether or not to book with you. Guest like to read 6-12 reviews before they make their bookings. About 53% of guest won’t even consider booking if you don’t have any reviews online.

So use reviews to your advantage and place them strategically throughout your site i.e.: just before the BOOK NOW button, on the home page, on your rooms page and even on your Contact Us page. I would go so far as to say add a new Review with every post you make on your blog/latest news page.

Ways to increase you direct bookings – Tip #1

Ask yourself: Is my site responsive?

One of the first aspects you want to look for when it comes to increasing your boutique hotel’s direct bookings is – how does it display on mobile devices. Your website is the cornerstone of your digital marketing strategy.

With a growing number of guest making their bookings online you want to make sure that your website displays well on mobile devices.

Ask yourself:

Are there the pieces of your site that get cut off and your guest needs to scroll right or left to view it?

Is there text overlapping that makes for difficult reading?

Is the page far too long and your guest has to scroll and scroll and scroll to get the info they want?

Is the information readable font size for a smaller screen?

Does your site load within 3 seconds on a mobile device?

If you answer yes to these questions then you are well on your way to increase your direct bookings.