The 3-Day Tourism Online Workshop

Specifically developed for the Tourism & Hospitality Industry.

Learn how to use Online Marketing to take back control of your distribution channels & increase your Direct Bookings.

Spending monthly on a website that’s not bringing in any Direct Bookings?

Do you feel the urgency of getting into the Online Marketing game – but you’re confused & overwhelmed at where to start or what to do?

Are you tired of paying thousands to marketing companies without getting any results?

This 3-Day Workshop will help you master Your Online Marketing World.

In this 3-Day Workshop, learn how to utilize your website & social media channels, to increase & convert website traffic into Direct Bookings.

Find out your Unique Booking Proposition.

Create your Ideal Guest Avatar – to make your marketing campaigns more effective & save you time.

Find out what Social Media Channels will work best for your Establishment & stop wasting time trying to get your head around all of them.

Learn the fundamental building block of a great website & The 3-Pages every Tourism Establishment should have to increase their Direct Bookings.

Understand the importance of Branding &, how to create professional Brand Consistency without spending thousands on designers.

Learn how to streamline & automate your online marketing – creating a fast & efficient traffic funnel to increase your website traffic.

Develop a 12-month Online Marketing Strategy.

“My aim with this Workshop is to offer Toursim Associations & their members the training & tools that will help them make the most of the marketing potential the internet has to offer. You don’t have to spend crazy amounts on outsourcing on things you could do yourself..”

3 Day Online Marketing Workshop

(Including Workbook, Daily Refreshments & Lunch)

20 Seats per session

Day 1 | Introduction & AnaLYSING YOUR ONLINE BRAND

Registration & refreshments 


Welcome & Introduction to the workshop.

Session 1:

We will then delve into Unique Booking Proposition. Find out what really gets guests booking with you. (PS. It’s not what you think.) – Know how to utilize your UBP to increase your marketing efforts and how to focus on creating future growth. 


Break and refreshments 


Session 2:

Developing your Ideal Guest Avatar. Make Marketing objective faster, easier and more effective by understanding who your Ideal Guests are.


Post-Session Q&A – if you have any questions with regards Day 1 Sessions.



Day 2 | Online Branding & Website


Arrival refreshments


Session 3:

Learn the importance of building your Brand Identity and how to shape it to speak to your Ideal Guest Avatar. We will be looking at how to set-up easy to use online branding software to minimize your design costs and create brand consistency


Break and refreshments


Session 4: 

How to convert your Website into a profitable Direct Booking Machine. The 10 Tips to help your website get more direct bookings The 3 Secret Pages that will help you get more visitors to your website. How to automate your website so you can spend less time focusing on marketing & more time on your guests.


Post-Session Q&A – if you have any questions with regards Day 2 Sessions.



Day 3 | Content Creation & Social Media

Arrival refreshments


Session 5:

Understand the role of Content Generation in attracting more online bookings.

Learn easy ways to generate Content for your Website without having to spend hours writing it yourself.

Plan a 12-month Content Calendar that helps you reach your Ideal Guest Market. Learn how to guide your guest through the booking journey with creative storytelling.


Break and refreshments 


Session 6:

Discover your perfect Social Media Mix – Find out the role of each Social Media Platform so you can choose the channels that work best to help you reach your Ideal Guest.

Learn how to develop a Marketing Funnel that increases your website traffic.

Learn how to Automate your Social Media Publishing to help you save time and increase follower engagement.

How to maximize your engagement to create loyal fans who in turn will help increase word-of-mouth referrals.

Creating Win-win Collaborations with fellow association members and local businesses.


Post-Sessions Q&A –  if you have any questions with regards Day 3 Sessions.



“I was not sure if I would be able to implement what I had learned using the computer mainly because I am not computer literate – limited skills in using the computer. But I received the personalized attention I needed – thanks to Sumari for being very patient, explaining perhaps many a time over and over again.

What stood out to me was the fact that it was a small group and everyone had a chance to voice their opinions, share their knowledge and discuss issues pertaining to the tourism industry.

  • I love that I now have an Online Marketing Workbook to refer to all the time,
  • I  learned about resources I never heard of to assist with marketing etc.
  • I now understand what should be on a website and why my website isn’t generating the traffic it should.

This workshop is perfect for those who need help, like me, or those just requiring updated information regarding the ever-changing Online marketing in the industry.”

Joanne Dippenaar

Owner, Basil's Boma Guestlodge

Workshop Workbooks, Toolkits + Templates

We’ve spent 100+ hours perfecting our bespoke training materials, which have been designed specifically to help Tourism & Hospitality teams work toward developing a comprehensive digital visitor servicing and marketing planning tool.

For each Session, we have crafted Worksheets, Toolkits & Templates, which together with the workshop presentations, helps guide your team takes actionable steps to create a holistic Online Marketing Strategy. Featuring live website links through to resources shared in the Session, and additional online resources for further professional development. Our Workbook will be provided in both printed & digital format for future reference.

Presented by Sumari van Dyk – Falstar Media

“Your Establishment has a unique story that only you can tell. I want to show you how to share that story with the world… And in doing so get the attention of those adventures travelers that want to make your journey part of theirs.” 

– Sumari van Dyk

“I was a little weary of Instagram when first looking at signing up for the workshop – but it all ran very smoothly. I learned about who my target market group is – how to take charge of my own website – the importance of certain keywords and how they can make the world of difference!

What stood out for me was realizing that there is so much more that can be added to websites to make it easier for guests. I’d absolutely recommend the workshop for anyone who wants to get the most out of their online marketing.

Only thing I would like to add is: – Just let me know when the next one is! 😁”

Nikki Stagg

Marketing Manager, Ann van Dyk Cheetah Sanctuary


If you would like to attend a local Tourism Online Workshop in your city – then give us a Shout!

We can get cracking on setting it up:

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